System

A marketing system include producers, manufacturers etc and they perform one or more functions. They are primarily engaged in production. They produce raw materials, semi-finished goods or services and are the first marketing institutions. Intermediaries like agents, retailers, competitors, facilitating institutions add time, place and possession utility to market. These institutions help in the flow of goods from the firm to the markets. When you see the marketing system, the manufacturers and the end users will not have any kind of direct contact. Producers and consumers link together and they form an integral unit of the marketing system.

Tele marketing

Today many companies have a sales force that goes to the customers but not in person. These sales representatives contact the customer through phone or computer. Thus outside selling is becoming electronic. Telemarketing has become a major marketing tool. It is increasingly used in large scale business as well as in consumer marketing. The important thing about the telemarketers is that they should have pleasant voices and project enthusiasm. Effective telemarketing depends on choosing the right telemarketers, training them well and providing performance incentives. Telemarketing is growing because many buyers prefer it over personal sales calls and many markets find that it increases selling efficiency.

Customer Satisfaction

Firms aim to give satisfaction to the customers through marketing concept. The firms try to help the buyers in solving the problems, better than the competitors. In the concept of customer satisfaction, there are short-run consumer satisfaction and long-run consumer satisfaction. A company can get short-run consumer satisfaction by selling items like liquor, cigarettes, tasty but non nutritious food etc, without making any social judgements about the consumer's wants. This strategy reformulates the marketing concept into societal marketing concept. The long-run customer satisfaction further broadens the concept of marketing by servicing one's market and society.