Customer Satisfaction

Firms aim to give satisfaction to the customers through marketing concept. The firms try to help the buyers in solving the problems, better than the competitors. In the concept of customer satisfaction, there are short-run consumer satisfaction and long-run consumer satisfaction. A company can get short-run consumer satisfaction by selling items like liquor, cigarettes, tasty but non nutritious food etc, without making any social judgements about the consumer's wants. This strategy reformulates the marketing concept into societal marketing concept. The long-run customer satisfaction further broadens the concept of marketing by servicing one's market and society.