Advertising

Advertising is considered multi-dimensional. It helps in a number of marketing activities. It is a technique of sales promotion. Sales volume is increases by advertising. It helps and supports the salesman in selling the products. Consumer's knowledge about the product is increased by advertising. Advertising helps the consumer save their time in purchasing. It also helps the manufacturers to sell their products. Hence quick selling is possible which leads to more production at less cost. The relationship between wholesalers and retailers is improved through advertising. Advertising introduces new products, stimulates markets regarding the existing product and repeated sales. Thus advertising is advantageous to many people.