Promotion

Product planning, pricing and distribution are marketing activities that are performed mainly within the company or between the company and its marketing partners. Sales are the life blood of the business. The ultimate aim of the production is sale. Sales revenue is the important source of income. Sale is not self generating activity. The stiff competition has increased the importance of sales promotion efforts on the part of the producers. Thus, sales promotion means all the steps that are taken for the purpose of obtaining or increasing sales. You can also say this way. Sales promotion is an organised effort that you to put on to secure the greatest effectiveness for advertising.