Tele marketing

Today many companies have a sales force that goes to the customers but not in person. These sales representatives contact the customer through phone or computer. Thus outside selling is becoming electronic. Telemarketing has become a major marketing tool. It is increasingly used in large scale business as well as in consumer marketing. The important thing about the telemarketers is that they should have pleasant voices and project enthusiasm. Effective telemarketing depends on choosing the right telemarketers, training them well and providing performance incentives. Telemarketing is growing because many buyers prefer it over personal sales calls and many markets find that it increases selling efficiency.