System

A marketing system include producers, manufacturers etc and they perform one or more functions. They are primarily engaged in production. They produce raw materials, semi-finished goods or services and are the first marketing institutions. Intermediaries like agents, retailers, competitors, facilitating institutions add time, place and possession utility to market. These institutions help in the flow of goods from the firm to the markets. When you see the marketing system, the manufacturers and the end users will not have any kind of direct contact. Producers and consumers link together and they form an integral unit of the marketing system.