Marketing Mix

Have you ever heard of marketing mix? Here it goes. It is actually the policy adopted by the manufacturers to obtain success in the field of marketing. More or less, you can say the strategy being followed by the marketing people to flourish in the marketing trade. The days when goods were matched with the market have gone. The modern market concept emphasises the importance of consumer's preference. Manufacturers take various policies to get success in the market and the marketing mix is one of the important policies. In marketing planning, we make use of the marketing information to assess the situations. Therefore a manufacturer first analyses the nature of the consumer's needs and then plans his product to give satisfaction to the customers.